Pathfinding Leadership: Ezra Meir Assumes CFO Role at Bluewhite

March 1, 2024

We are pleased to announce that Ezra Meir has joined Bluewhite as our new Chief Financial Officer (CFO). Ezra has a remarkable dedication to excellence and a passion for innovation that has led him to this significant role.

Ezra's commitment to excellence is evident in both his personal and professional life. He is a devoted husband and father to three daughters, and his dedication to technology began during his service in the Israeli army. He later graduated from Tel Aviv University with a degree in both Accounting and Economics, in which he later earned an MBA.

Ezra's professional journey began in the high-tech department of the prestigious professional services firm of PwC in which he managed several audit teams providing service for a variety of hi-tech companies. He later joined the finance team of a publicly traded technological and industrial company with 600 employees.

At Yotpo, Ezra's impact was profound and extreme during his 5-year journey. He played a vital role in establishing the Finance department and overseeing over 40 employees while building Yotpo's capabilities throughout four advanced funding rounds raising approximately $380 million, successful acquisition of two companies, global expansion, and much more.

In his recent role, Ezra was the CFO of the Insurtech phenomenal Kissterra and harnessed his vast experience to upscale and enhance its financial strategic position and growth.

Ezra's decision to join Bluewhite is a testament to his belief in the company's vision and potential. His expertise in finance, coupled with his deep understanding of both business and technology, makes him a perfect fit for Bluewhite and an invaluable addition to our team. We are confident that Ezra's leadership will drive us to new heights of success.

We extend a warm welcome to Ezra Meir as our CFO. With his wealth of experience, strategic vision, and unwavering commitment to excellence, we are excited about the possibilities that lie ahead for Bluewhite under his guidance.